Associating humour with a brand or product can leave a lasting impression. Memorable Advertising. Advertising is most effective when audiences can relate or respond to it personally and emotionally. Oftentimes, the things that are most memorable to us are the things that make us laugh. This is why many of the most famous and memorable …
What does it take to create award-winning radio advertising today? Radio Advertising. Creating Winners. Radio, as an advertising platform, is unique in the way that there is only one tangible sensory element in its presentation: sound. The limitations of the medium mean that budgets and production processes differ from platforms such as television, online, cinema …