Sound Advice

The Power Of Dynamics

When developing content, we do not want to instil a sense of frustration by constantly blasting audiences with obnoxious noise and screaming voice overs. The use of contrast in sound is a powerful tool that allows us to build immersive and captivating soundscapes; ultimately aiding in telling a story. The Power of Dynamics. When producing …

The Right Sound, Whatever It Takes

Getting the right sound for a project is an endeavour that sound designers should always strive for, and pushing the boundaries of the technical means behind this pursuit is what we pride ourselves on. The Right Sound, Whatever It Takes. When it comes to sound design, sometimes the best approach is to go straight to …

Memorable Advertising

Associating humour with a brand or product can leave a lasting impression. Memorable Advertising. Advertising is most effective when audiences can relate or respond to it personally and emotionally. Oftentimes, the things that are most memorable to us are the things that make us laugh. This is why many of the most famous and memorable …

Radio Advertising. Creating Winners.

What does it take to create award-winning radio advertising today? Radio Advertising. Creating Winners. Radio, as an advertising platform, is unique in the way that there is only one tangible sensory element in its presentation: sound. The limitations of the medium mean that budgets and production processes differ from platforms such as television, online, cinema …

Two Stories. One Script.

Nothing paints a picture quite like sound! Two Stories. One Script. When recording and mixing a script for on-screen or radio, the use of sound gives it the emotion and strengthens the story, bringing it to life. The power of sound can change a story depending on what sound design and music is incorporated in …

Keep inventing!

How do you keep yourself from going dry as a voice artist? Keep inventing! By Jannes Eiselen Too many voice artists start to get complacent and start to rely and rely heavily on their ‘signature sound’. They stop inventing and fall into the rut of been there, done that. They start to take their success …