Victoria Bitter – For Men, ‘Grooming Range’

Victoria Bitter and TLA Worldwide have found a new way to reward Aussie blokes for their hard work with VB for Men, a grooming range made with Australia’s ‘“very best’” beer, Victoria Bitter.

Client: Carlton & United Breweries

Director Classic & Premium Domestic Brands – Hayden Turner
Marketing Manager Victoria Bitter – Marc Lord
Assistant Brand Manager Victoria Bitter – Louise Turnbull
Creative Agency: TLA Worldwide

Creative Director – Tom Meredith
Creative Strategist – Jack Ryan
Group Account Director – Ben Edmonds
Senior Account Manager – Hayley Giarrusso
General Manager (Creative & Strategy) – Sam Fleming
Group Account Director (Communications) – Ivana Bogut
Account Manager (Communications) – Madison Cloke
Account Executive (Communications) – Miranda Hatzimoisis
Social and website: 1House

Project Lead – Rochelle Athan
Digital Planner – Simon Wang
Production Company: Mitch Kennedy Films

Director – Mitch Kennedy
DOP – Liam Gilmour
1st AC – Sunny Wilding
Media: PHD & Chemist Warehouse

Planning Director – Courtney Freeland
Investment Manager – Tom Lamplugh
Media Strategy & Innovation Manager (Chemist Warehouse Media) – Ashlea Mackertich
Product Development & Manufacturer: Game On Product Group

Managing Director – Daryl Czarny
Managing Director – Elliot Rubenstein
Product Design – Rhian Joseph
Chemist Warehouse: PR

Group PR Manager – Alexandra Bateman
Audio Post Production: Baxter Sound

Sound Designer: Paul Baxter

Source: TLA Worldwide